From Clicks to Conversions — How We Delivered 419 Leads for a Local Locksmith

13+ years of experience helping local home service businesses get more leads — without upfront setup or maintenance fees.

Client Success Snapshot

Overall Campaign Performance

Month To Month & Annual Results

Account Performance Overview vs Previous period

Top 10 Keywords Performance Report

The Challenge

Locksmith searches are fast, urgent, and competitive. People don’t browse; they call the first provider who looks reliable and available now. That means:

Our mission was simple: capture high-intent searches, connect callers instantly, and squeeze waste from the account. All while keeping costs predictable with our pay-per-lead model.

Our Approach (What We Did Differently)

Intent-first account architecture

We divided ad groups by purpose (emergency lockouts, residential rekeys, auto lockouts, commercial access) and by intent level (near-me, brand-generic, problem-based). This allowed us to bid aggressively on conversion-heavy terms and throttle broad discovery when it drifted.

Call-forward landing experiences

● Sticky tap-to-call bars
● Review snippets and trust badges above the fold
● Location and “20–30 min ETA” messaging
● Location and “20–30 min ETA” messaging

Always-on measurement

Every call and web lead was tracked with first-party events and call monitoring numbers unique to ad groups. That provided us with keyword-level ROI transparency and the flexibility to prune, scale and iterate.

Ad schedule + geofencing

We dayparted for surge times and expanded radius targeting around high-volume neighborhoods and business districts. When call answer rates dipped, we eased bids. As the ops staffing grew, we expanded into after-hours

Negative keywords + match discipline

We continuously mined search terms to block “learn how,” “salary,” “DIY,” and brand-irrelevant queries. Tighter matching improved CTR and brought CPCs down on our best performers

Creative that speaks to urgency

The user was reflected in the headlines-“Locked Out? 24/7 Emergency Help.” Descriptions reinforced rapid ETA, licensed techs, and no surprise pricing. Extensions (call, location, site links) did the rest.

The SEO Ads Lab Advantage

When you’re locked out of your house, you want answers in seconds—and the future customer is no different. Our model removes friction so your campaigns go live fast and start producing real calls

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Other Companies

How Our Pay-Per-Lead Model Works

We handle everything

Account setup, landing pages, tracking, and ongoing optimization.

You cover only the ad budget

No other costs upfront.

We deliver leads

You pay us only after results start coming in.

What Drove the 37.7% Conversion Rate

Mobile-first speed

Fast pages, minimal fields, and instant tap-to-call.

Trust at the top

License/insured, 5-star snippets, service area map, and “ETA in minutes.”

After-hours coverage

Bids scaled up when competitors went dark.

Call triage & routing

Local numbers by cluster, whisper messages to prep agents, and backup form capture

Relentless pruning

Weekly negative keyword sweeps and budget reallocation toward best-performers.

What This Means for Your Business

Imagine your phone lighting up during the exact windows your crew is ready to roll. That’s what tight dayparting and geo-layers do. Add call extensions, sitelinks, and clean reviews, and you’re the obvious choice for a nervous homeowner staring at a locked door.

With SEO Ads Lab you get:

Our Services

Driving Results for Your Digital Success

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Google Ads

Your business can achieve fast audience engagement alongside improved search engine presence through well-strategized Google Ads campaigns. Our platform generates powerful optimized advertisements that drive user clicks and successfully increase conversion rates along with return on investment. Your business will obtain sustainable growth and exceptional high-performance results because our data-driven methods utilize optimal keywords along with strategic audience selection and consistent optimization across modern digital markets.
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Bing Ads

Reach more customers across multiple markets through well-targeted Bing Ads advertising campaigns. The customized advertising methods we create will help your business gain attention from quality traffic to boost click-through rates. Our strategy combines accurate targeting with optimized messaging along with continuous campaign optimization to deliver measurable results that boost your online visibility and generate dependable ROI and conversions.
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Yahoo Ads

Utilize Yahoo Ads to achieve effective customer acquisition among broader audiences and attract new business clients. Professional experts at our company create customized advertisement campaigns that optimize visibility and generate traffic, leading to qualified prospects for your business objectives. The combination of compelling ad messages with properly placed keywords alongside advanced targeting methods enables your advertisements to deliver superior outcomes and quantifiable results within competitive market spaces.
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YouTube Ads

Reach audience members visually through engaging YouTube advertisements. Our team develops specific video advertisement campaigns that hold viewer attention while improving brand recognition to generate sales. We use story-based approaches combined with target audience precision and optimized video structures to create impactful visual content that delivers robust business exposure, strong audience bonding, and measurable results.
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Google Local Services

Local customers who search for services actively can find you through Google Local Services Ads. Our service positions your business at the top of search results, enabling direct interactions with local customers looking for your services. The optimized business profile combined with trust signals and call and booking capabilities will produce continuous local customer acquisition and sustained business growth in your market area.
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Google My Business Ads

Your local business can reach more potential customers through Google My Business Ads and strategic implementation. Your business listing receives optimization to display key services in both local search results and Google Maps. The combination of precise business details with strong content and localized advertisements enhances your market presence, leading to direct client interactions and sustained customer relationships that support lasting local market expansion.
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Facebook Ads

Facebook Ads enable your brand to become more noticeable while generating specific sales results through targeted marketing approaches. Our skilled team creates compelling meta-advertising strategies to target specific audience groups and obtain beneficial engagement metrics that drive measurable conversions. We enhance your ads through continual optimization between strategy and execution, which maximizes their effectiveness and helps your business build meaningful connections while expanding and succeeding in the current competitive social media environment.
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Instagram Ads

Visually stunning Instagram Ads enable your business expansion as they help attract more customers. The experts at our company create Meta Ads marketing campaigns specifically for your business goals to attract your target market and produce high-quality customer interaction. Our strategic approach to visual communication lets you achieve better brand recognition and conversion rates, thereby transforming your Instagram profile into an influential business development instrument.
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Twitter Ads

Your brand can reach more customers through the engaging Twitter Ads platform. We create customized ad campaigns that enable you to build instant connections with specified audience segments as you enhance conversation rates and expand your follower network. Accurate targeting enables us to enhance your message delivery while driving user engagement, which produces measurable outcomes and builds your brand’s position of influence within Twitter’s fast-paced environment
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LinkedIn Ads

Targeted LinkedIn Ads help you produce professional-quality leads while building your professional network. Our team creates specific advertising solutions that attract business professionals and industry decision-makers through targeted campaigns. Our strategic optimization of LinkedIn ads messaging and engagement methods increases your brand exposure as well as LinkedIn credibility, which drives your business toward sustainable growth through valuable B2B relationships.
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SEO Content Writing

Your website will gain better visibility through SEO content writing, which will allow you to attract organic traffic. The skilled team at our company develops content pieces featuring essential keywords that both resonate with readers and match search engine optimization standards. Your business gains prominence in competitive digital markets through our services, which create a strong online brand identity while increasing trust and delivering constant targeted audience flow.
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Copywriting Services

Proper copywriting enables businesses to win customers while creating strong audience engagement. The professional team at our company develops customized messages for target audiences, which convert potential buyers into faithful customers. Our storytelling expertise, combined with strong headlines and direct calls-to-action, raises brand awareness while growing audience engagement and producing quantifiable marketing outcomes in every digital platform.
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Translation Services

Our professional translation services make it possible to reach international customers across global markets. Our group of certified linguists delivers precise translation services that match your target audience’s requirements. Through our translation services, we eliminate language difficulties so your brand message stays clearly understood while preserving its genuine message. Your business can generate international expansion through meaningful relationships with different global markets, which can lead to successful cross-cultural connections
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Email Marketing Services

Achieve maximum customer engagement along with conversions through targeted email marketing services. We craft personally tailored, impactful email communications that connect authentically with your customers to sustain retention and promote repeated purchases. Our continuous optimization of email marketing systematically creates results that build customer loyalty while expanding your business effectively by combining strategic segmentation with compelling messaging and detailed analytics.
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Outbound Marketing

Your business growth rate will increase by using strategic outbound marketing methods. Specifically, designed marketing campaigns connect with identified groups of people to develop profitable business connections that steer qualified leads directly into your sales pipeline. The combination of individualized communication and compelling outreach strategies aids your business in growing substantially while expanding your market footprint and placing you at the top of your industry competitors.
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Amazon Marketplace

Achieve maximum Amazon marketplace success through our focused optimization services. Our team uses advanced methods to enhance product listings and optimize keyword usage and visibility, which maximizes both search rankings and conversion rates. Our marketplace experts support clients in outpacing market competition while building customer trust through solutions that enable sustainable growth of online sales to reach intended global target buyers.
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eBay Marketplace

Marketplace marketing solutions from experts speed up eBay sales achievement. Our team improves your product listings by using strategic visibility measures, targeted promotional strategies, and keyword optimization to draw more buyers. Our team uses established marketplace strategies to build customer trust and keep your business consistently active while helping your products rise above eBay market competitors for long-term growth.

Our Story

The SEO Ads Lab

Journey

For 13+ years, we’ve helped home service businesses capture more of the calls already happening in their market. We know what your audience searches for, what makes them click, and what makes them call you—right now.

Our edge is a combination of strategy + speed. We plan carefully, launch fast, and iterate weekly. That’s how you turn clicks into booked jobs without gambling your budget—with an unlimited campaigns ads agency approach and no setup fee ads management that fits growth-minded teams.

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Ready to get real leads without gambling your budget?

Talk to us about your market: What zip codes matter? What hours do you staff? What jobs are most profitable? We’ll build around those answers using Google Ads for locksmiths’ best practices and local SEO and PPC for home services support.

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Frequently Asked Questions

The cost under a retainer is paid in advance, and the fee is the same regardless of the scope of work. Under pay-per-lead, you may take the ad budget and pay us only after you receive qualified leads. It aligns incentives and reduces risk—our specialty in pay per lead ads management.

 Typically a phone call over a set duration (e.g., 45–60 seconds) or a form submission with valid contact info in your service area. We’ll define and agree on the criteria before launch—standard for home services lead generation.

 Typically a phone call over a set duration (e.g., 45–60 seconds) or a form submission with valid contact info in your service area. We’ll define and agree on the criteria before launch—standard for home services lead generation.

 By tightening match types, adding negative keywords, improving Quality Score with relevant ad copy and landing pages, and leaning into higher-intent terms that convert at better CPLs—even if CPCs stay premium. That’s how a google ads pay per lead model maintains efficiency.

 By tightening match types, adding negative keywords, improving Quality Score with relevant ad copy and landing pages, and leaning into higher-intent terms that convert at better CPLs—even if CPCs stay premium. That’s how a google ads pay per lead model maintains efficiency.

Focus on speed, clarity, and trust. Above-the-fold phone number, tap-to-call, service badges, short forms, and ETA language. Remove friction and the conversion rate follows—core to home services lead generation.

Absolutely. Absolutely. We direct calls to your favorite numbers, program whisper prompt and analyze answer rates. When calls are not answered, we move ad schedules to safeguard efficiency- another win for local service business advertising.

Google search is the highest intent for emergencies like locksmith services. But we can expand to Meta Ads, Yelp Ads, and Nextdoor Ads—stacked with local SEO and PPC for home services—when the data shows it’s profitable.

We reallocate budget to winning terms, trim underperformers, iterate on ad copy, and A/B test landing pages. As data accrues, we also refine geo-layers and dayparts to match your best answer windows.

Yes. We’ve used the same intent-first playbook for HVAC tune-ups, door repairs, water heater installs, and more. The difference is pacing and nurturing, not the underlying system—replicable home services lead generation.

Clear, keyword-level reporting on spend, clicks, calls, and forms—plus recordings (where permitted) and month-over-month summaries so you see exactly what’s driving ROI.

We’ll create geo-segmented campaigns with localized ad copy and numbers. That keeps relevance high and gives you market-level control over budgets and growth—exactly what an unlimited campaigns ads agency model supports.

No. No setup fee. No monthly maintenance fee upfront. You cover the ad spend; we charge for leads after results begin. Simple and transparent—no setup fee ad management you can trust.

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